Reputable Hire Purchase Financer

Established non-bank lender that has carved a niche as a reputable hire purchase financer in the used motor vehicles sector.

Focusing On Underserved Segment By Financial Institutions

Targeting specifically buyers who are seeking small value financing, a market segment that remains underserved by financial institutions.

Cross Sell Of General Insurance

Further leveraging on its hire purchase financing expertise, the Group also cross-sells motor related general insurance products to its hire purchase customers.

Elk-Desa Is Also In The Furniture Business

While its hire purchase financing business is still the Group's primary business activity and income generator, ELK-Desa is also involved in the furniture trading business. Having started operations in mid-2015, the furniture trading segment is currently focused on the wholesaling of home furniture in the domestic market.

Listed Under Financial Services Sector On Bursa

Incorporated and based in Malaysia, ELK-Desa has been listed under the Financial Services Sector on the Main Market of Bursa Malaysia Securities Berhad (“Bursa Securities”) since 18 December 2012.

Business Sustainability Has Always Been The Group's Top Priority

The Group has embedded three important elements into its business operation as a guide for its sustainability goal.

These elements include being mindful of its growth strategy by not expanding beyond its means and taking on higher risk, having a longer-term strategy that would create solid stable returns over a longer period and prudent practices to ensure better asset quality over quantity.